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Shopify Themes for Online Store 2.0
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By Target Audience
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Supports the sale of age-restricted products such as alcohol, or tobacco
Supports the sale of non-physical products
Designed specifically for dropshippers
Optimized for longer-form text sections to support brand storytelling
Designed with features for running time-based promotions
Designed for stores that process a large number of transactions in a given period
Designed for stores that require a membership to purchase
Designed for stores that raise money for a social or charitable purpose
Designed for stores that do in-person selling
Theme setup steps are minimal to allow for quick launch
Designed to showcase images to support visual brand storytelling
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By Theme Features
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Appeals to a buyer's emotions and senses
Optimized for efficient, frictionless product evaluation and checkout
Works best for styled images with evocative background elements
Suits product-only images against white/plain background
Maximizes the amount of content shown in a single viewport
Uses a lot of white space and layouts that minimize the amount of content displayed at once
Layout and Design Patterns
Follows classic design patterns like grid layouts and conventional navigation
Includes asymmetrical, collage-style layouts with unique text placement and design elements
Search Engine Optimization (SEO)
Effective SEO helps you build better relationships with your audience, improve the merchant experience, and drive more people to your store.
Lets user access the same information and experience across different browsers and devices.
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